Ever sat in a meeting where everyone silently disagrees but no one says a word? That’s not alignment. That’s avoidance.

We all say we want innovation. But here’s the truth: You cannot innovate without deviating from the status quo. And deviation requires dissent. The kind that feels uncomfortable, emotional, even risky. This short, practical guide walks you through the real reason teams fail to innovate — and the step-by-step process for changing that.

Inside, you'll learn:

• Why leaders say they want disagreement but freeze when it shows up
• How to turn dissent from a threat into a team norm
• The 4 phases of productive debate (and how to keep it from falling apart)
• What to do when silence creeps in — and how to pull people back in

This isn’t fluff. It’s the behind-the-scenes truth about how high-performing teams work through disagreement — and use it to move faster, smarter, and more aligned.