Many well-intentioned and hardworking professionals have big aspirations for cultural change in their organization, but lack the budget authority or decision-making power they need to achieve impact and success. So, if you’re not in the C-Suite, what’s the most effective way to introduce a cultural change initiative to an organization?

We can use Alex Hormozi’s Value Equation as a four-step formula to outline the most effective way to introduce a cultural change initiative to an organization. The formula includes four steps: (1) maximize the dream outcome for L&D leaders, (2) maximize the perceived likelihood of achievement, (3) minimize time delay, and (4) minimize the effort and sacrifice involved in the initiative.